Tuesday, January 8, 2013

4 experts about what is Big Data and why it matters

According to Margaret Dawson, Vice President of Product Management at Symform,Big Data describes data sets that are too large or too difficult to store, manage and analyze using traditional database software and analytical tools, and therefore require a new approach using distributed models and parallel processes. Big Data doesn’t necessarily have to involve huge amounts of data, as it’s more about the information you need to garner from the data and how hard it is to process it and gain intelligence from it, rather than the pure size. While data mining and business intelligence are not new, Big Data takes these to a new level, dealing with all data, structured and unstructured, across multiple sources and applications in a dynamic, and near real time fashion. And perhaps most importantly, Big Data uses data as a new source of competitive opportunity and success.

While most companies discuss and define big data in the context of the 3 V’s (volume, velocity and variety), another way to think about big data is the fact that most of it is a) unknown and b) unmanageable to IT organizations. The relevance of big data is significant because hidden among the daily terabytes that a single organization can generate are insights that can lead to better customer service, improved revenues, and deeper market understanding,” says Sanjay Sarathy, Chief Marketing Officer at Sumo Logic.

SAP’s David Jonker: “First and foremost Big Data is an emerging trend where companies are harnessing their data in order to drive business value. So Big Data is also an opportunity: companies are seeing the value in tracking new business signals that were not possible before. Big Data can be an IT challenge: many companies are using traditional relational databases designed for a different era. To truly harness the opportunity enterprises need to rethink how they manage data: in the 21st century it’s about building a real-time data platform.

Here is Matthew Standish’s take, Chief Executive Officer, Founder and Chief Architect of IDInteract: Big Data is a term used by industry professionals, media and analysts to describe a new technology market focused on combining both structured data types and unstructured data types. ‘Big Data’ also signifies a technology software platforms that have the ability to intelligently analyze data “Analytics” and take action on the data that drives loyalty, marketing and ultimately ROI.


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