The latest European Commission consumer survey reveals that E-commerce growth 'sluggish' across the European Union and indicates that much remains to be done if the bloc is to meet targets for 2020.
36% of EU consumers shopped online from national sellers in 2010 compared to 34% in 2009, found the 5th edition of the Consumer Conditions Scoreboard. However cross-border e-commerce grew only slowly, rising one percentage point to 9% last year compared to 8% in 2009.
The EU has set itself the target of raising the proportion of EU consumers who shop online across borders to 20% by 2020, as pointed in the "Digital Agenda".
Download the 5th edition of the Consumer Conditions Scoreboard